Old Spice: Finally a brand that understands social media.

A couple months ago my wife and I were sitting on the couch watching some TV and saw one of the funniest commercials ever.  Old Spice had created this absurd over the top manly character that basically just spouted random words while selling manliness and body wash.  They succeeded in creating a great spokesperson that made us both laugh.. a lot.

Well fast forward a few months, and a couple more commercials have come out, all with the same wacky sense of humour.  Well last night, the OldSpice guy responded to Facebook, twitter, and website comments somewhat “live” on his youtube account.  This series of 50 or so videos have gone viral for their sheer absurdness and everyone of them being generally awesome.

Most of the time in the market place, companies sign up for a twitter account to merely spam people with product information guised as them trying to communicate with people.  They just don’t understand the nuances of  social media, it’s power and generally how fast everything can turn for or against you.  But, in comes Old Spice who took it to the next level and personalized videos to customer, Internet celebrities, and other random people.  The result was sure social media brilliance.

You can check out the whole thing here on their youtube account, and their twitter account here.

Here is hist most recent commercial.